This is one one Stella McCartney's window displays using big bold writing as the main attraction of the window so that everyone can look at it and instantly know it is her shop. She uses big individual 2D and 3D letters each with a different look colour and texture with the dots incorporated onto some of the letters.
This is a poster for Stella McCartney's perfume, it does not use bold colours to capture you attention straight away but this draws you in to look closely at it. It is a clear layout for a promotional poster with the name of the product first at the very top of the poster, then with the designers name, bellow a female model to attract you attention and finally the fragrance at the bottom in the foreground. I like the way the models eyes are looking directly at you making you feel uneasy and only
comfortable to look at them for a short period of time meaning
your eyes wonder around the rest of the poster making you look at the other elements like the fragrance bottle, the name of it and the designer before looking back at the eyes again.
This is one of Stella McCartney's window displays that shows massive balls of butterflies covering the models' heads. This makes you look at the window display more closely as its hard to see what it is straight away and it makes you question what the rest of the collection is like making you go inside the shop and see because you cannot see a link between these items of clothing and the butterflies all around the window.
This is a look book showing Stella McCartney's collection helping you to see what
the clothing looks like on models and what clothing can be warn with what. This is a very straight forward one with just one image per page
with the clothes on a model with the details all writen at the bottom.
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