Monday 18 November 2013

Launch Even Invitations

This is a Gucci event invitation which is very straight forward and boring, with it only being a standard common shape and one colour this is unlikely to attract anyone's' attention. It has the name of the designer straight at the top because this is likely to be the only thing that draws you into the event because the rest of the invitation is just plain and straight forward only consisting of a large amount of information. This is a completely different leaflet look but still uses the flat 2D rectangle shape as the Gucci invite, however this one has a picture to draw you in, with the face pointing towards the writing make your eyes follow where the woman in looking causing you to look at the text on the right. Although this one only uses three main colours (white, black, purple) it still attracts your attention a lot more compared to the first advert, but it still keeps the professional look.
    These are two invitations that would link to my collaboration style, with my embossed textures and patterns being used in the invite making it more unusual for someone when opening it and looking at it, with a different style and look compared to many invitations, however it still linking back to the collection and summing it up as a whole
. This is a 3D invitation that unfolds as you open it, this is very elegant and classy and will show what the event may be like. The colours are simple but still draw you in to look, and even though the main focus is on the bird cage there is still room for all the information about the event.

Swing Tags


This shows some of Stella McCartney's swing tags, with these being a collection of different shapes meaning she does not keep to just one normal shape. However she does keep the same style running through all of these with both of the designers logos for the collaboration. This also shows that they do not use regular paper and the same type of print on the tag which I am going to use for my design.

 This is a leaf based swing tag which uses different textures such as paper and fabric. I want to incorporate different textures through my log and swing tag like this how ever all on one piece of card instead of using two like this one above.
Although from the shadow you can tell the sections in the middle have been cut out I like the way the actual leaf looks embossed with the markings all raised about, making it interesting to feel as well as to look at. This is the idea I want for my own leaves on my tree and my swing tag because it will give the customers something to interact with and to feel. I would also use different textures and patterns on the leaves that link to the environment for example snake print or stripes from animals which would link to the graphic T-shirts of the collaboration.

3D Tree Sculptures

For one of my final pieces of my colaborations project I am going to make a 3D display to be displayed in the shop and at the launch event. This is some pictures and ideas to help inspire me.These are two sculptures that are creative and arent made to look exactly like a tree which I think would work well in the fashion industry with them being a bit abstract. If I was to make a sculpture like this I would use recycled materials to link to the environmentally friendly theme. Although I think this would look good I do not think I would have the right materials and the skills to make this look effective and realistic.I really like this photographs of leaves hanging from the trees and it has made me think about not attaching the leaves to a model of a tree but to hang them and around them to create this falling look, linking to my autumn/winter collection.
This picture shows paper leaves hanging to create a falling leaves effect.
This is another 3D tree display which would work well in a shop as it would give the customers something to interact with by either drawing a picture or leaving a name or message on a card before hanging it from a tree.

Stella McCartney Charity Work

From looking on Stella McCartney's website I have discovered that she does lots of charity work for all different things including the environment people and animals. Bellow is some of them she has worked with.

I have also found that Stella McCartney is against animal cruelty and will not use any animal fur in her collections to show that she does not believe this is fair and that she does not nee to with other materials also available.
This gave me the idea of focusing my promotional package around an animal and environmental campaign created by both Stella McCartney and Buro Destruct. The collaboration would be very graphic based T-shirts that would have different animal prints on them as Buro Destruct are very graphic and very corporate, and this will like the two together well.

Stella McCartney Promotion Material



This is one one Stella McCartney's window displays using big bold writing as the main attraction of the window so that everyone can look at it and instantly know it is her shop. She uses big individual 2D and 3D letters each with a different look colour and texture with the dots incorporated onto some of the letters.

This is a poster for Stella McCartney's perfume, it does not use bold colours to capture you attention straight away but this draws you in to look closely at it. It is a clear layout for a promotional poster with the name of the product first at the very top of the poster, then with the designers name, bellow a female model to attract you attention and finally the fragrance at the bottom in the foreground. I like the way the models eyes are looking directly at you making you feel uneasy and only 
comfortable to look at them for a short period of time meaning 
your eyes wonder around the rest of the poster making you look at the other elements like the fragrance bottle, the name of it and the designer before looking back at the eyes again.

This is one of Stella McCartney's window displays that shows massive balls of butterflies covering the models' heads. This makes you look at the window display more closely as its hard to see what it is straight away and it makes you question what the rest of the collection is like making you go inside the shop and see because you cannot see a link between these items of clothing and the butterflies all around the window.

This is a look book showing Stella McCartney's collection helping you to see what 
the clothing looks like on models and what clothing can be warn with what. This is a very straight forward one with just one image per page 
with the clothes on a model with the details all writen at the bottom.

Thursday 26 September 2013

Buro Destruct


 This blog shows a variety of Buro Destruct's work from these coca-cola adverts with these bright bold, overpowering colours that really capture your attention, to the typography bellow which uses very dull colours.



I like the way the complimentary colours have been used here to make each other really stand out and capture your attention. I also like how there is no text or obvious imagery making you have to think what this could be used for, whether it is an advert, if so what it could be advertising. Or whether they are pieces of art.





These pieces of Buro Destruct's work are completely different to the rest of the work I have shown above with dull dark colours. Also it is unlike the others because these two are typography which has been created by Buro Destruct.

Thursday 12 September 2013

Colour Range





This photograph shows a dress from Stella Mccartney s/s collection. I have created a colour swatch to show the main colours that were used in this photograph. I like how they have a very bright, vibrant dress with colours that really stand out especially against the background of a variety of shades of dull natural colours.





This is another colour swatch of a photograph for Stella Mccartney's s/s
collection using the same colour pallet, however this time in a different way.
This has the bright orange colours in the background/frame of the model and the item (bag) she is advertising. this is then made up of different shades and textures in the form of a snake skin pattern. You are also very drawn to a her blue eyes because blue and orange are complimentary colours, making each other stand out.